@peterreitano: Some brands look expensive before you even know what they sell. That’s not an accident. Colour is one of the fastest signals we use to judge a brand. Premium or cheap. Playful or serious. Mass market or luxury. The best brands understand that colour isn’t decoration. It’s positioning. And when everything is screaming for attention, restraint can be one of the strongest signals of all. Design is perception engineering. #Branding #BrandStrategy #Design #Marketing #colourpsychology