@michael_girdley: Why nobody buys Stanley mugs anymore At its peak, the Stanley Quencher generated more than $750 million in annual sales. Fans camped outside stores overnight just to buy one, and resellers were flipping them on eBay for two to three times retail. For a while, it seemed like everyone had one. But by 2025, the trend was already beginning to fade. Sales slowed, the company faced a major product recall, and the executive who helped turn the Quencher into a cultural phenomenon had left the business. Almost as quickly as the brand had exploded in popularity, its momentum began to disappear. So how did one of the biggest consumer crazes of the decade rise so quickly and cool off just as fast? This is the rise and fall of the Stanley Quencher.