@ugcwithkaytelynn: Brands will test 20 different hooks before testing literally anything else in the ad. But there are SO many other creative variables you can test: -Pain points -Angles -Objections -Formats -Personas -Awareness levels -CTAs Obviously, you should still test your hooks. But changing the first 3 seconds is only ONE of the things you could be testing 📧: [email protected] #abtesting #adcreative #creativestrategy #ugccreator #ugc