@theandyharrington: Inception is a sales masterclass in disguise. In the film, they plant an idea so deep the person believes it was theirs. That is precisely what good selling does. Your audience should feel the decision to buy came from inside them. Not from pressure. From recognition. So stop saving your big idea for the final slide. Plant it early. A client story here. A question there. The cost of standing still, shown long before the price of moving. By the time you present the offer, they have already sold themselves. Your close just confirms what they were thinking. People act on their own conclusions far faster than on yours. Build your next pitch backwards. Close first, then three seeds placed early. Follow @andyharrington.x for more speaking and selling tools. #SalesTips #Persuasion #PublicSpeaking #SalesTraining