@ilesformula_hair: How do you repair your hair after a summer of sun, salt and chlorine? You reach for the one step built to undo it: the Iles Formula Hair Mask. Founded by Wendy Iles on 40 years of editorial, backstage hair, Iles Formula repairs the way a hairdresser does — not by coating the hair, but by feeding it. A vitamin-rich botanical treatment for hair and scalp, used once a week, after the Iles Formula Shampoo and before the Iles Formula Conditioner. Never last: the mask feeds, the conditioner seals. The benefit: softness you feel from the first rinse, and hair that forgets the summer it just had. No bond builders, no silicone, no protein overload — nothing left to build up. This is how expensive hair stays easy. Shop the Iles Formula Hair Mask.

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Region: US

Tuesday 18 August 2026 21:58:04 GMT