@wearelaneymedia: With this strategy you don't need to reach a ton of people, even this client has never gone viral on instagram & has a small audience. Most people create super educational content because they've been told if you provide enough value, people will just decide you know what you're talking about, and buy something from you. Unfortunately that's not actually how the brain works. You do not want to educate, you want to activate, which means that your content needs to activate three specific regions within the brain. It's not optional, it's a requirement. This is the exact process that happens in the brain when we decide to buy something. I created a free content plan with days of content exactly like we created for this client. Comment "PLAN" and come and see what the content does for you.