@jacob.scales.brands: We're in a trust recession right now. People aren't just taking your word for it anymore. They're checking reviews. They're looking at your page. They're comparing you to everybody else in the market before they ever decide to give you money. And that doesn't mean people stopped buying. It means the buying cycle got longer. They need more proof. They need more familiarity. They need to feel like they know who they're dealing with before they ever book the call, fill out the form, or send the message. So if your business is still expecting people to trust you off one ad, one post, or one polished website, you're making it harder than it needs to be. If you want to shorten the gap between someone finding you and actually buying from you, follow me right here on Instagram.

Jacob Fraizer | Content Expert

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Wednesday 19 August 2026 20:15:15 GMT