@ilesformula_hair: The step everyone rushes: the rinse. Rinse the Iles Formula Shampoo well, its sulfate free and all sulfates free shampoos need a good rinse. No rush . Then the Iles Formula Conditioner is unique in its function, that once it’s rinsed, it leaves no residue what so ever. Hence the key — be sure the shampoo is out before conditioner goes on. “When the hair is truly healthy, it almost styles itself.” —Wendy Iles, founder of Iles Formula Shop now.

IlesFormula

Open In TikTok:

Region: US

Friday 21 August 2026 19:01:11 GMT