@theanatomyofadream: If everyone in your industry is saying the same thing, why would anyone remember you? Caleb's exercise is simple. Draw a line down the middle of a page. On one side, write down what your industry says that you disagree with. On the other, write what you believe instead. Those differences are where some of your best content ideas are hiding. Test them, see what resonates, and double down on what only you can say. #test #podcast #exercise #industry #content #post #ideas #inspiration

Anatomy of a Dream

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Friday 21 August 2026 22:01:08 GMT

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Comments

Blow :

This works, as long as it’s not just wrong and undermines your expertise.

2026-08-22 16:19:00

Avenie :

What if no one is in your pond? As in , the idea is totally unique?

2026-08-22 15:08:56

Steve Keeley :

This is also how people start doing hot takes and things that show they’re not authentic. Though I holistically agree.

2026-08-23 20:48:14

Turista X Music :

it's called a SWOT

2026-08-26 02:54:34

Kiplie :

love thisssss

2026-08-26 16:02:28

davids.protocol :

mind blowing 🤯

2026-08-21 23:17:45

Serah |Social Media Strategist :

Exactly what I’m doing. I love unconventional topics😂

2026-08-24 10:23:04

falmane395 :

👏👏👏👏👏👏👏👏👏👏👏👏👏

2026-08-23 09:29:44

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