@psychologyofads: There’s a reason why this Alex Hormozi strategy works when writing copy and creating Facebook ads, it’s rooted in psychology. Three principles are doing the heavy lifting: 1. Approach–avoidance motivation We’re motivated to move toward pleasure and away from pain. 2. Loss aversion Losing something often feels more significant than gaining something of equal value. 3. Self-discrepancy theory We feel tension between who we are today and who we want to become. Great copy makes that gap visible, then positions the product as the bridge. So don’t just tell people what they’ll gain. Show them what they could lose by staying where they are. That’s what makes the message hit harder. The best copy doesn’t just sell the outcome. It makes the cost of inaction feel real. #marketing #facebookads #advertising #facebookadstips #ecommerce

Josh | Psychology of Ads

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Saturday 22 August 2026 12:09:30 GMT