@kaliswaran392: You’ve probably seen the viral posts claiming that Joyalukkas won the Tamil Nadu Government’s newborn 1-gram gold ring scheme by quoting a making charge of just 1 paisa. Factual check? It is 100% true! But how can any business survive covering wastage, hallmarking, and transport for less than a coin? In my latest video, I break down the ultimate corporate chess move behind the Thaimaman Thanga Mothiram Thittam. The truth is, they aren't losing money on the gold—the government pays full market value for that. Instead, this 1-paisa quote is a masterstroke in long-term customer acquisition, massive cash flow generation, and unmatched PR. Watch the full breakdown to understand how Joyalukkas and Kalyan Jewellers cracked this ₹755 Crore tender system and what it means for the common man! 💰👇 #TamilNaduPolitics #TVK #VijayCM #Joyalukkas GoldTender BusinessStrategy ThaimamanThangaMothiram TamilCinema MarketingGenius TamilVlog GoldScheme InfotainmentTamil CorporateFacts TrendingTamil CurrentAffairsTN

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