@theventure: This guy turned disgusting food into a $60 million supplement empire! Back in 2018, Paul Saladino is finishing his medical residency in Washington, but his skin is destroying him. Eczema covers his chest and back, bleeding through his clothes, and despite twelve years of clean eating it keeps coming back. Then he hears Jordan Peterson on Joe Rogan describe how an all-meat diet reversed his daughter's autoimmune disease. Paul thinks it's crazy, tries it anyway, and within three weeks the eczema is completely gone. He digs into why, and the answer keeps pointing at organ meat, liver and heart and kidney, nature's multivitamin with a hundred times the nutrients of muscle meat. But most people refuse to eat a raw liver, so Paul puts it in a capsule. ✓ Launches Heart & Soil in July 2020 out of his house, friends packing boxes in his kitchen ✓ Builds it for his mom, sister, and dad, people who'd never touch a liver but will swallow a pill ✓ Gets over 200,000 customers taking the organ pills every single day ✓ Grows it to $60 million in revenue Eczema bleeding through his clothes → an all-meat diet clears it in weeks → traces it to organ meat → nobody will eat a raw liver → puts it in a capsule instead → 200,000 daily customers and $60 million. Sometimes the winning move is making the thing people know is good for them easy to actually take. #Business #HeartAndSoil #Supplements #Success #Entrepreneur@Paul Saladino @Heart & Soil Supplements

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Saturday 22 August 2026 19:31:46 GMT