@startoverstrategy: Some of my favorite clients are young entrepreneur families—and if you’re a divorced former tradwife building a service-based business, I think you should consider them too. Here are three reasons: 1. They understand the value of help. I often see entrepreneurial husbands who are genuinely involved with their families when they’re home—cooking, cleaning, changing diapers, bathing babies, and taking care of their kids. They understand how much work goes into running a household. But when they’re building a business, they also know they can’t always be there to help. So they’re often willing to invest in support for their families when they can’t provide that support themselves. 2. They may have more disposable income. I’m not saying every entrepreneur is wealthy. But a family with a successful or growing business may have more flexibility to spend money on services that make their lives easier. And sometimes they’re willing to spend that money on something that gives their family time and relief. 3. Entrepreneurs understand the hustle. They know what it’s like to build something from scratch. So when they need a cleaner, organizer, tutor, babysitter, household assistant, or another service, they may genuinely prefer to hire a local person building her own business rather than a large company. They understand what it means to be the person behind the business. And that can make them fantastic clients. So if you’re building a service-based business after divorce, don’t just ask: “Who needs this service?” Ask: “Who understands the value of what I’m providing—and has the ability and willingness to pay for it?” Your ideal client isn’t necessarily the person who needs your service the most. It may be the person who values the relief you provide enough to happily pay for it. #StartOverStrategy #ServiceBasedBusiness #DivorcedFormerTradwife #WomenBuildingBusinesses #IdealClient

STEPH | START OVER STRATEGY

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Saturday 22 August 2026 19:53:03 GMT