I would like to know which of their values specifically it didn’t align with.
2026-08-24 23:22:30
1022
KK :
I mean it we wanna be corny you could’ve done swing and then had one of them go “dang that drive was Good Good” wink at camera…like my god lol
2026-08-24 21:54:39
851
<3 :
These companies love to forget that women make the majority of the purchasing choices in american households
2026-08-24 20:42:06
162
Jessica Works Out :
The push, the angle, his tone, and the music make it feel like a dv awareness video😭 like it should have a little message at the end against dv but nah just a golf add
2026-08-24 20:46:48
693
Patience ❥ :
Something is going on. Men are out of control. Ads like this prove it. Nobody thought this was a bad idea??
2026-08-26 01:53:11
1
t-wrecks :
tone and music in that ad made it exponentially more sinister. it made me feel physical fear.
2026-08-25 02:23:53
144
Amanda Lanae :
Same people who wrote the Lovesac couch CEO apology wrote theirs. Terrible
2026-08-24 19:48:42
0
Imani :
They didn’t even show off the driver?? This wasn’t an ad for the driver lol
2026-08-24 19:34:16
1153
Jessica :
Not only was the ad SO offensive and problematic, but it also didn’t make any sense just from an advertising standpoint? Like was the message, “I love my club too much to let anyone else borrow it?” I don’t get it on any level
2026-08-24 20:01:43
90
Emily5955 :
This is not a PR nightmare. This was 100% on purpose with full knowledge of the response that would take place. This was a dog whistle that was absolutely made on purpose for a specific population. They might try to pretend that they just did not realize it, but far too many people at both companies saw this and approved it. This was done with full knowledge of how people would react.
Now they have "apologized" but it already reached their target audience and reactions against it will only bolster their intended audience. Don't fall for the "mistake" narrative. They wanted this exact response exactly.
2026-08-24 22:04:39
241
18ardnaxela :
Also why is the music so serious???? Like it’s threatening?? How was anyone supposed to take anything away from this other than a man is literally threatening a woman??
2026-08-25 14:42:58
279
Suppa Art Head :
Who created this ad? Like what was the business process of approving this?
2026-08-24 19:01:12
352
Tangerine🍊 :
We know exactly why they filmed it the way they did. They thought lots of men would think it was as funny as they thought it was.
2026-08-25 23:34:28
0
newport20156 :
“Do not touch my new driver” all it’s missing is “or else”.
2026-08-24 19:38:36
1591
user867530nineeee :
This is horrible. I hope they go out of business
2026-08-25 22:21:04
0
JordynsGolfGroove :
Glad I’m a Titleist girlie, they host yearly all-women golf events!
2026-08-24 20:43:03
64
JustKatieMF :
And good good is just acting like nothing ever happened.
2026-08-25 11:08:00
0
omegawraith :
they hit that copy/paste corporate apology
2026-08-25 13:40:39
26
alyssa :
If it doesn’t align with the brand then why was it made in the first place? 🙄🤔
2026-08-24 20:03:57
96
Sewillia11 :
Excellent description of Good Good. The PGA better drop them and drop them FAST.
2026-08-24 22:52:00
58
Temsss :
Update: just read the follow-up statement from Callaway’s CEO. His admission that Callaway signed off on this ad is appalling. The fallout from this could be significant.
2026-08-25 12:12:51
102
bk :
My husband saw the commercial and literally said “who tf approved that?”
2026-08-24 20:52:35
27
Ale :
I just want to hear them explain the “joke.”
2026-08-25 17:35:54
18
thejakemoreland :
I saw someone say that it looks like they were referencing the Stepbrothers “don’t touch my drumset” bit. But it did NOT come across that way. At all. It was very uncomfortable.
2026-08-24 20:27:17
54
Meghan Rienks 🪩 :
I may be wrong, but don’t they also market themselves as wholesome mormons? (which, contradiction in itself) but that feels very on brand
2026-08-24 19:31:31
68
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