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Tuesday 25 August 2026 03:21:03 GMT
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Here’s everything you need to know about clothing brand content. I divide all content into three separate buckets. Most brands are only posting from one and wondering why their brand isn’t growing. TOF — Top of Funnel (The Discovery Engine) Top of Funnel content has one job: bring new people to your brand. It is not made to convert. It’s not even made to sell. This is your viral videos, your skits, your trend-driven content. You can literally take what’s already working on TikTok or Reels, remake it with your brand’s identity, and it works. The goal is eyeballs—nothing else. MOF — Middle of Funnel (The Product Showcase) Middle of Funnel is where you start showcasing the actual product so people know exactly what they’re buying. This is your world-building content. Your flat-lays—but not just on a table. Do them in the environments your ICP actually lives in. Your on-body videos—but shot in the places your customer actually goes. Context sells. Showing a hoodie on a hanger is not the same as showing it on someone who looks like your customer, in a place they recognize. BOF — Bottom of Funnel (The Trust Engine) Bottom of Funnel is the content that actually closes the sale and builds long-term trust. This is your founder content, your behind-the-scenes, your storytelling. Why did you start the brand? What goes into making the product? Who are you? A lot of brands are only posting flat-lays and on-body videos and wondering why they aren’t getting consistent sales. It’s because people don’t just buy clothes—they buy into the brand. BOF is what makes them feel safe enough to pull out their card. You need all three running at the same time. TOF brings them in. MOF shows them what they’re getting. BOF makes them trust you enough to buy. If you’re only doing one or two of these, you’re leaving a massive amount of revenue on the table. #meta #ecommerce #facebookads #fashionbrand #jewelrybrands
Here’s everything you need to know about clothing brand content. I divide all content into three separate buckets. Most brands are only posting from one and wondering why their brand isn’t growing. TOF — Top of Funnel (The Discovery Engine) Top of Funnel content has one job: bring new people to your brand. It is not made to convert. It’s not even made to sell. This is your viral videos, your skits, your trend-driven content. You can literally take what’s already working on TikTok or Reels, remake it with your brand’s identity, and it works. The goal is eyeballs—nothing else. MOF — Middle of Funnel (The Product Showcase) Middle of Funnel is where you start showcasing the actual product so people know exactly what they’re buying. This is your world-building content. Your flat-lays—but not just on a table. Do them in the environments your ICP actually lives in. Your on-body videos—but shot in the places your customer actually goes. Context sells. Showing a hoodie on a hanger is not the same as showing it on someone who looks like your customer, in a place they recognize. BOF — Bottom of Funnel (The Trust Engine) Bottom of Funnel is the content that actually closes the sale and builds long-term trust. This is your founder content, your behind-the-scenes, your storytelling. Why did you start the brand? What goes into making the product? Who are you? A lot of brands are only posting flat-lays and on-body videos and wondering why they aren’t getting consistent sales. It’s because people don’t just buy clothes—they buy into the brand. BOF is what makes them feel safe enough to pull out their card. You need all three running at the same time. TOF brings them in. MOF shows them what they’re getting. BOF makes them trust you enough to buy. If you’re only doing one or two of these, you’re leaving a massive amount of revenue on the table. #meta #ecommerce #facebookads #fashionbrand #jewelrybrands

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