@financially_inc: 250 emails in one day. Hundreds of DMs. Mostly silence. @ashok_sunny_bespoke was trying to break into Kenya’s high-net-worth market, and he realised something important: these clients often move in the same circles. Instead of trying to reach everyone, he looked for the person others in the room respected. Google, Instagram, cold emails and DMs became his route in. The first breakthrough came when Darshan Chandaria replied and invited him over. They barely talked about suits. He wanted to hear Ashok’s story. Four years after Ashok first DM’d Joshua Oigara, that message finally came full circle too. Sometimes the work you put in today only makes sense years later.