@kagisosebediela: Gcwalisa brought it to the township. Smartfill brought the tech. Skubu pushed the innovation. Now Shoprite is taking the refill model to another level. But the real Foodpreneur lesson isn’t about refill machines. They didn’t reinvent the food. They reinvented how people access it. Maybe your customer doesn’t need a cheaper product. Maybe they need a smaller quantity, a different format or a different way to buy. R5. R10. R20. Sometimes innovation is simply removing the barrier between your customer and your product. What other everyday food products could be sold differently? #Foodpreneur #FoodBusiness #SouthAfrica #Gcwalisa #Skubu

Kagiso Sebediela
Kagiso Sebediela
Open In TikTok:
Region: ZA
Tuesday 25 August 2026 06:56:01 GMT
29207
1995
150
263

Music

Download

Comments

runitbackranks
Watchdawg👀 :
They need to do this at Shoprite liquor. 350ML Henny 🤣
2026-08-27 18:10:11
2
edithmadialemakhubu
Edith Mmadiale Makhubu I 🇿🇦 :
Aah so disappointed that the big sharks like Shoprite are going to also compete .I know its business but i honestly think they should leave this to SMMEs. How unfair.
2026-08-25 07:04:50
85
nompendulo_gospel
Nompendulo_Nompendulo :
a great way to be sold expired food
2026-08-27 02:30:48
17
mthwebuli
babes westhombe :
Shoprite has already been exposed for reusing expired ingredients for their cooked and baked goods. I worry about how they will abuse the lack of verifiable Expiry dates etc 😭💔
2026-08-27 16:31:16
3
florist_entrepreneur
Everything Plants & Flowers🌿 :
My thing is they found a way to push expired food
2026-08-25 07:36:52
296
daaive
️ :
Allow me to argue that Shoprite is protecting their market. Shoprite is not doing anything wrong in my opinion. The market changes with time, and if companies like Shoprite don’t adapt, they risk being ran out of business. The same way that streaming services like Netflix ran companies like block buster out of business. Same thing happened to Black berry, Kodak and so many more companies.
2026-08-25 12:58:15
34
trdandre
AH Detergents :
But this can kill the shoprite business. imagine people queueing to refill, instead of buying full package products. sometimes leave other things to small businesses before it destroys yours. greediness will destroy shoprite 🤞
2026-08-27 13:49:43
1
amavukela_namavik
AmaVukela_namaVikela_Mbuso :
Expired food will be used the way the store gets angry when we return expired or spoiled food 😁😏😏
2026-08-27 08:50:47
1
user53063318481
the seeker :
but now where will they be located its thekey
2026-08-26 18:03:42
0
zola_sven
Zola :
People are crying foul play by Shoprite. But, in all truth, this is the cost of doing business. You innovate and you're bound to be met with new entrants and competition in the market. You just have to think of new ideas and differentiate etc. Perhaps the small players have an advantage. Shoprite can't really reach into the 'crevices' of the township. Perhaps the smaller guys consider operating and scale at a 'spaza shop'/micro level as well.
2026-08-25 15:52:07
14
lithaadonisi3
Adonisi R👾 :
Technically abo my friends started it with thier R1 sugar and coffee.
2026-08-25 23:36:30
20
modimotshepo
TshepoDaGOD :
So the thief got robbed by a bigger thief🤷🏿‍♂️
2026-08-25 20:38:55
5
mystery_sch00l
SandyTheScienceOfBeingHuman :
They are promoting poverty
2026-08-25 14:45:59
0
tebogo_marketing
tebogo_marketing :
I wonder impact this has on brand teams. They gain the coin, probably at a higher volume? But lose overall branding in the same households that used to buy the product in the packaging. On the Shoprite issue, gcwalisa, skubu etc did not have a moat to begin with. The idea was not entirely defensible. Shoprite has a bigger bank roll.
2026-08-26 18:50:11
1
diamondsempiregroup
Monde Ngema :
so basically, shoprite stole the concept, SIES,
2026-08-25 16:22:45
1
leesparkles101
Lee Sparkles :
People will stop buying bulk because if I have the option of buying R10 maize meal every week why would I buy 25kg to last 3months. It will demage things for food manufacturing companies. We bought bulk to save but if I can phanda 5 and get rice then I won't buy full products.
2026-08-25 11:23:18
2
stopnoncents
2 Cents :
yeah but gwaliaaa sells 3vwn fir R1.00 shoprite won't so that, gwalisa juts needs, to expand more infact
2026-08-25 14:18:33
1
jazzmaestrosbu
Jazz Maestro SBU :
is this another way of making shrinkflation look normal?
2026-08-25 12:47:39
10
lera_nkole
🇵🇸El_Lera🇿🇦🇨🇺 :
I know a lot of people don't like that the big players like ShopRite are also piloting this.ie.corporate greed etc..however my take is more on the positive side.. Poverty Alleviation.South Africa depends highly on social grants which don't cover much.this means more people can get access to basic groceries etc,and with the network they already have,it's a no brainer.
2026-08-25 16:14:44
5
nikeziwem
NikeziweM :
I know Shoprite is a major store but they’ve always catered to people who don’t have a lot of money, they have had those R5 meals for years.
2026-08-25 16:58:15
1
aisg05.1
AISG5.1 :
But the smme's need license the IP if am correct, so that Shoprite can not sabotage their ideas
2026-08-26 05:34:18
2
deekeeps
Naledzz :
Then prices will go up
2026-08-25 17:02:50
0
stufuzaesihle2
stufuzaesihle❤️ :
The whole idea is off to me... It rations food
2026-08-25 12:40:15
0
olehobye
olehobye :
If business think this is unfair then they must wait for shoprite to pop and after that attack them with lawsuits and campaigns. Business is war
2026-08-25 10:34:24
2
To see more videos from user @kagisosebediela, please go to the Tikwm homepage.

Other Videos


About