@state.of.sunday: Michelle Obama’s speech feels relevant today. I’m team -> the pr apology was not enough @Callaway #callaway #goodgood #domesticviolence #commercial #MentalHealth

Gold Peg :

Callaway is in the middle of a share buy-back so this was planned to lower their share price. Makes it even worse eh…..

Peace1 :

We need u Michelle keep talking love your example

Stephen schiller :

preach it sister

1012loretta :

Say it loud and often

LIVE_LIFE :

But a shady company with the intention of manipulating the market by tanking their stock just before a big stock buy back would. Callaway knew what they were doing with that ad.

JuliAnn Joie :

Preach

Kindness Matters :

Ben Blankenship :

Lmao!!

Lawtina :

Sure, some men are totally fine with the commercial but the commercial wasn’t FOR THEM, those men weren’t the target audience. Those men probably already own the product or are too poor/stupid to play. The commercial was targeted to attract a new base. Even though participation in golf is surging, it’s only surging in entertainment-driven venues and simulators are attracting customers, NOT golf clubs. Converting casual or off-course players into traditional club members is the issue, that’s where MARKETING IS IMPORTANT, because Good Good and Callaway want people to buy the nice, expensive golf clubs, want you to spend the day at the golf course or join a club. They are trying to attract THOSE people, particularly younger people, CUZ their consumers aka white boomers/Gen x are dying out!!!! Clubs have collectively experienced a drop of roughly 6,000 members in 2023. But Millennials and Gen Z (that’s where Good Good comes in) aren’t buying into their BULL due to the increasing cost of playing golf despite the nation being within a cost-of-living-crisis; and secondly, the lack of sporting events to inspire young golfers and beginners. SO A 💩 MARKETING CAMPAIGN MATTERS!

Jiblette :

@Callaway just hope you see this!

LLaw1234 :

💯🥰

Chippy :

@Callaway listen up

Caroline Pharmer :

👏👏👏

user9815508431241 :

👏👏👏👏👏👏👏

Yaya’s Plant Shop 🎀 :

@Good Good Golf

Megan | Life, Honestly 💛 :

@PGATOUR

Lisa Glaser :

💕💕💕