@wearelaneymedia: The reason your revenue is inconsistent is because your marketing isn't being created by reverse engineering what you know the brain needs to hear to buy. This isn’t something a social media manager can do for you. There's three steps that every brain follows to make a purchase decision. Step 1: Activate the primal brain. Your primal brain acts as a filter. This is the part of the brain that is trying to keep you alive. Step 2: Activate emotional resonance. 90% of decision making is made in the emotional center of the brain. This is your limbic system. Step 3: This takes place in your neocortex. This is the logical part of your brain. They've decided that they want this. Now they're trying to make themselves feel good about it. Comment "content" if you want 7 days of free content that completes these three steps.
