@theandyharrington: The dog bit Johnny. Four words, four different sentences. Stress THE DOG and it is about who did it. Stress BIT and it is about what happened. Stress JOHNNY and it is about the victim. Nothing changed except where the weight landed. That is emphasis, and it is the spoken version of bold type. Most people deliver important lines flat and let the audience guess where the point is. The audience usually guesses wrong. So take your most important sentence and say it four ways. Pick the one that carries your actual meaning. Then deliver it that way on purpose. Your audience hears what you weight, not what you wrote. Andy Harrington, Sunday Times best-selling author. @andyharrington.x #PublicSpeaking #CommunicationSkills #SpeakerTips #Storytelling