@katieboggs_: Ok it was like 10/10 super fire though but I’ve never seen people waiting outside for it! Maybe I’m passing at the wrong time? But this place is the RAGE in the US and I really think it’s because this diet culture just doesn’t translate. Like the peptides trend? I have not seen it at all in the same craze here. What are your thoughts?
To be honest, froyo is really not popular in Europe, we have a lot of very good quality ice cream and we just don’t go to frozen yogurt shops, generally. I don’t think this is diet culture, diet culture is alive and well here too, I think yogurt is not really a desert option, like we don’t really have frozen yogurt franchises.
2026-08-28 18:55:55
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jaclynsklaver :
It always has a line in Madrid . Always
2026-08-27 19:31:55
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barnabunny :
it’s not diet culture. It’s because it costs 12€ for a cup of Greek yoghurt
2026-08-28 10:01:30
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user9066624055139 :
It’s very popular in Madrid 😁😁😁
2026-08-27 19:53:20
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Caitlin :
MYKA used to have lines it died down a but
2026-08-27 22:32:04
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kittbuttons :
Yk what was insane to me lmao, why don’t they have self-serve froyo? Llao Llao was always stacked every time I would pass it
2026-08-27 22:28:05
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Masha | “Retired” in Spain :
Fun fact - it’s a Spanish brand! I feel like froyo shops have popped up in VLC and people line up here
2026-08-27 19:44:29
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