@argin_m: things i’m locking in on before BFCM as a marketer 🔒👇 1. mapping the FULL campaign calendar now.
not just Black Friday + Cyber Monday. Future me does not need to be figuring this out on November 23rd. 2. getting creative into production EARLY.
UGC, product photography, creator briefs, paid concepts, email assets — all of it. 3. cleaning up email + SMS segmentation.
VIPs, recent purchasers, engaged subscribers, non-buyers… not everyone needs the exact same message. 4. choosing the hero products ahead of time.
what are we actually pushing? what has inventory? what converts? this makes creative + merchandising 10x easier. 5. planning what happens AFTER the sale.
BFCM brings in a ton of new customers. the real win is turning them into repeat customers. basically: do everything possible now so November is execution mode, not panic mode 🫡 marketers, what are you locking in before BFCM? follow if you want to follow my journey of building my personal brand, and scaling my marketing business.

Argin

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Thursday 27 August 2026 19:36:33 GMT