@richmanparadise: bad product can still lead to a great opportunity. In Dinner for Schmucks, Tim Conrad presents an idea that sounds almost impossible to justify. While everyone else wants to liquidate a struggling munitions company, he suggests turning decommissioned bombs into novelty lamps. On the surface, the lamps aren't expected to make much money. But Tim isn't really looking at the lamps as the business. His strategy is to use them to get in front of Martin Mueller, a wealthy art collector who could potentially become a major investment client. The product becomes a doorway to something far more valuable. That's an important lesson in business. Not every product has to make money directly to create value. Sometimes a product's real purpose is to attract the right customer, open a valuable relationship, create an introduction, or lead to a much larger opportunity. The smartest entrepreneurs don't only ask, “How much money will this product make?” They also ask, “What could this product lead to?” Series: Dinner for Schmucks Follow for more content like this. #businessplan #deals #sales #marketing #businessman

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Friday 28 August 2026 04:20:39 GMT