@ad_mosaic: THE DISCOUNT THAT CAN DESTROY YOUR POSITIONING A cheaper price does not automatically create a better offer. Sometimes it does the opposite. Because customers don’t experience price as mathematics alone. They interpret it. A price can communicate: — accessibility — quality — exclusivity — status — confidence — scarcity — positioning This is especially important when you’re serving a clearly defined market. If customers associate your product with a particular level of quality or exclusivity, suddenly changing the price can change their perception of the product itself. That doesn’t mean “expensive = better.” It means pricing is a communication mechanism. Before you run another discount campaign, ask: What exactly is my price telling the customer? And if you removed the price from the product, would the perceived value remain? #BusinessStrategy #PricingStrategy #BrandPositioning #ConsumerBehaviour #Admosaic
