@pophive: On August 28, 2015, Justin Bieber released "What Do You Mean?"—a track that fundamentally shifted the landscape of modern pop music marketing. The campaign officially began on July 29, 2015, when Bieber appeared on "On Air with Ryan Seacrest" to announce the single. Instead of relying on traditional radio teasers or snippet leaks, Bieber and his management team launched an unprecedented 30-day celebrity-backed countdown campaign. Over the course of the month, 77 global icons, athletes, and influencers participated by posting daily photos and videos holding handwritten signs indicating how many days remained until the release. The star-studded roster included Ariana Grande, Kendall Jenner, Travis Scott, Miley Cyrus, Ed Sheeran, Ben Stiller, and Shaquille O'Neal. This strategy created a massive internet bottleneck, forcing the phrase "What Do You Mean?" to trend globally for a month straight before the public had heard a single second of the actual music. The calculated rollout paid off immediately upon release. The tropical-house track broke streaming records and debuted at No. 1 on the Billboard Hot 100, making Bieber the youngest male artist in history to enter right at the top spot. The track successfully reversed years of negative press and launched the multi-platinum Purpose era. Where does "What Do You Mean?" rank in Bieber's overall discography? Let us know your thoughts in the comments. 👇🎵

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