@industryanswers: Since 2015, Pirawna has helped brands drive over $1 billion in Amazon revenue — and the #1 launch mistake they see? Brands trying to be profitable on day one. Velocity and rank come first. Fund the launch like a grand opening, stack reviews fast, and let the margin follow. Worth thinking about if you're prepping a launch. Full write-up: https://industryanswers.ghost.io/how-do-i-launch-a-new-product-on-amazon-successfully/ Jed Rawson, Pirawna https://pirawna.com/