@princetheophiluz: DAY 21/100 I talk about a powerful marketing secret called the default path effect, which leverages human behavior to make it easier for customers to continue paying for products or services without making fresh decisions. I explain how people naturally avoid effort, so by setting up automatic renewals, repeat orders, or recommended options, businesses can reduce customer friction. I emphasize using this ethically to reduce stress, not create traps, and share practical tips for applying it to different business types. #careeradvice #entrepreneurship #SmallBusiness #marketingtips #fyp