That post from mielle is reflective of many people’s idea of unhealthy hair vs healthy hair. People often just throw afro hair off to be unhealthy for its very being and it is why many are always in search for a curl cream, gel, leave in just something that elongates the curl. It is how many brands make their money sadly. It’s very reductive… shiny defined vs dull and undefined … like okay is it healthy? Some of us just want our hair healthy lol. Lots of people have defined shiny hair that have damage and there’s people out there who just wear their fros undefined or get braids. I actually seen more trouble always trying to define my hair as someone seeking to retain length with my afro hair.
2026-08-29 06:55:34
1148
Gem 🌸 :
I stopped using mielle a minute ago now it's only Camille rose and the roux
2026-08-29 13:01:37
304
Mielle :
You're right and thank you for your perspective. We take full responsibility for what happened. We agree that comparing hair textures is wrong, especially because of the negative stereotype that portrayal can unintentionally create.
And we understand why it hurt, especially coming from a brand built for and with Black people.
The message does not reflect how we see or celebrate textured hair. All hair textures are beautiful. We own it and we will do better.
2026-08-29 22:36:15
1073
Female Fiction Nerd :
I stopped using them when everybody was saying, their hair was falling out
2026-08-29 14:14:04
4105
aly :
weren’t their products making people’s hair fall out last year? 😭
2026-09-01 18:19:41
579
Kiyashairdiary :
“Weak & Dull” but that literally was the healthiest and fullest Afro I’ve ever seen😭. That in addition to the extra makeup they added on her once her hair was defined is sooo weird.
2026-08-29 08:30:02
8552
Roze🥀 :
This obsession with perfectly defined curls is weird.
2026-08-29 10:52:05
1021
𝓔𝓼𝓽𝓱𝔂.⭐️ :
& apparently the model was ai imagine wasting tons of water for this bs i can’t but anyway thank god i stopped using this brand years ago
2026-08-29 08:51:19
270
Tea | Natural Coils 🥰 :
My hair is naturally not shiny, shine is not a property that immediately indicates health. I get comments calling my hair matted/etc just because it isn’t visibly shiny. So yeah the post was distasteful, is odd for a natural brand… separately used to work in marketing it’s a mess (of an industry) so I actually can see how this slip up might have happened but not ok.
2026-08-29 08:14:30
432
Polly 💎 :
Also newsflash: I PREFER frizz and undefined curls. And generally hate the notion that frizzy and undefined means it’s in bad shape.
2026-08-29 20:14:03
243
Jessieca Alford :
This is why so many shy away from natural hair it’s always weird programming about our natural hair
2026-08-29 15:18:02
147
Heather 🪴 :
And the fro was so fucking SEXYYYYY 😩
2026-08-29 21:31:30
20
maliqkaaa :
Unrelated but I love your twists on your beard
2026-08-29 07:05:44
193
Anna Amina :
undefined and defined would’ve been a better approach
2026-08-29 07:38:30
173
Shaterria :
I BEEN stopped using them since the original slip up.
2026-08-29 15:44:19
17
Jasziebaby :
You’re amazing at finding good products that work for you and your client, just sharing one that you may love! I use the Camilla rose guava slip I really like it and it’s spray style but still relatively a good amount of thickness to me! Like not very watery
2026-08-30 13:26:14
13
Dr. Diva :
the ai model usage to top it off was even worse these brands are something tf else
2026-08-29 15:33:33
31
Mehida :
This the 3RD TIME they’ve had controversy around people boycotting their company‼️🤦🏾♀️
2026-08-31 08:53:47
9
Selenas.musings :
The fro side looked full and lush!
2026-08-29 10:37:23
28
Kmari Aaliyah :
Mind you the afro was Afro- ING. Then the makeup artist on set want to post on threads of how she’s upset she can now showcase this for her portfolio. How you worried about being seen and there are bigger fish to fry ?!
2026-08-29 17:05:31
11
Ren101 :
Off topic- Blue is your color.
2026-08-29 16:08:49
17
n0vacan3_._ :
Twist out on a beard is actually so smart
2026-08-31 20:42:58
6
Saz | Haircare creator :
All it makes me wonder as a creative strategist is who approved that…
2026-08-29 09:36:00
32
Usagi-Uzumaki :
That post is reflective of how the masses feel about natural hair. They made that because of women complaining about their Afro textured hair and chasing the perfect shiny juicy curl.
2026-08-29 13:14:53
14
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