@createdeck: Some of the biggest videos in 883 I studied skip the hook completely. They just start mid-action. One example did 273M views with a ten dollar RC boat race that rolls the second the video does. Every instinct says give people context first. The data says skip it and be doing the thing in frame one. Go look at your last video and find the second where the real content starts. How many seconds in? Be honest. Send this to a creator who over-explains their intro. #VideoEditing #ViralVideo #ContentCreation #ShortFormContent #VideoTips