@doctablademd: If you run ads and your leads are garbage, it's usually not the platform. It's what you told it to optimize for. You said a click was the goal. So it went and found you the cheapest human being who would click. That's exactly what it's built to do and it did it perfectly. Roughly 20 percent of your customers produce 80 percent of your revenue. Square that and the top 1 percent or so produce about half. Cheap clicks are the mathematical opposite of that person. I ran broad targeting for months because the cost per lead looked incredible. My close rate was falling the entire time and I was congratulating myself on the wrong number. Your list should get smaller and better every week. If it's only getting bigger, it's not a list, it's a pile. What did your best customer actually have in common? Full build's in my community, link in bio. #paidads #leadgen #targeting #marketingtips
