@sammicohentalks: What didn’t make it into this video🫖: P&G has owned supplement brands for years. They already own brands like Wonderfully, Metamucil, and Align. So this wasn’t a category they needed access to. They already had the shelf space and the distribution and the manufacturing scale. What they didn’t have was a single brand that a 32-year-old would actually pick up. The majority of Thorne’s revenue comes from shoppers under 40. That’s a massive part of why this company snagged the $3.8 billion number.

Sammi Tannor Cohen

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Sunday 30 August 2026 15:45:44 GMT