@industryanswers: Since 2015, Pirawna has driven $1B+ in client revenue on Amazon — and a huge part of that is knowing where ad budgets quietly leak. Most Amazon ad waste comes from three places: unaudited broad match terms, runaway auto campaigns, and bids that chase ROAS instead of real margin. Weekly search term audits and margin-based bidding fix most of it. Worth checking if your campaigns are actually profitable — not just spending. Full write-up: https://industryanswers.ghost.io/how-do-i-reduce-my-amazon-advertising-spend-waste/ Jed Rawson, Pirawna https://pirawna.com/