@eugbrandstrat: What's driving the smoking revival? Today: Instagram face, looksmaxxing and how we started keeping the body's score - and why cigarettes are becoming the weapon of choice against optimisation culture. #cigarettes #brandstrategy #communicationsstrategy #marketingstrategy

Eugene Healey | Brand/Culture
Eugene Healey | Brand/Culture
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Region: AU
Monday 31 August 2026 02:00:05 GMT
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tone.deaf16
tone.deaf :
Everyone is hot, nothing is erotic
2026-08-31 03:00:31
11665
nad.ee.sha
nadeesha :
I wish we’d pick up a book instead of a cigarette to express this rebellion.
2026-08-31 02:21:57
4751
gogomo.nl
gogomo :
smoking is also related to heroine chic
2026-08-31 08:37:01
1785
tarantulatarot
Claire Bear :
Idk smoking is part of the glorified image of thinness in a lot of media especially like some of the images you’ve shared of 90s top models. It may go against clean girl and some of the more maha aspects of wellness but it is still very in the pursuit of an aesthetic
2026-08-31 03:56:43
1122
101gh0st101
🥷🏼Ghost🥷🏼 :
Or maybe it’s because the entire world is in shambles and we’re stressed tf out idk
2026-08-31 06:50:21
459
notsanam
Sanam 𖦹 :
Cigarettes have never been out tbh if you have been paying attention lol
2026-08-31 19:06:22
268
mrs_tarra_white
comment warrior 🇿🇲 :
as a former smoker , 4 months clean , celebs smoke because it curbs appetite , they usually abuse substances so smoking is habitual with substance use , they have anxiety , its not rebellion is coping mechanisms. we seeing more of it now due to the skinny culture taking over hollyweird
2026-08-31 09:50:44
2536
jared.cooke
Jared :
None of this exists if y’all just go outside
2026-09-02 03:48:03
6
lau_paints
PainsINPaint :
So now that I decided to quit it becomes a thing? 🤨
2026-09-02 18:48:42
0
kyzaleski
kyla rai :
nothing beats an analog 👏
2026-09-02 19:00:03
0
kermits.meatballz
viv :
I think everyone is just addicted to nicotine 🥀
2026-08-31 04:39:32
196
dameisaposer
Damien :
People are smoking to curve hunger. It’s not a form of rebellion at all.
2026-09-01 03:36:34
104
softlucidity
ˢᵒᶠᵗ-ˡᵘᶜⁱᵈⁱᵗʸ☁️ :
It’s the difference between being pretty and being photogenic. It’s why some models and people look amazing in portraits and mid irl and some people look bad in photos and amazing irl. People are optimizing for photogenic at the expense of pretty. Eg lip fillers look great in a still photo, bizarre irl.
2026-08-31 04:09:53
262
definitely_not_ro11
Ross_da_boss :
I’m assuming you just bought stocks in Marlboro
2026-09-02 15:17:03
1
kyteler_6
Kate :
Paris Hilton talked about this years ago, being forced to be 'sexy not sexual'
2026-09-02 14:35:37
0
aly__giantessa
Aly G :
I'm gonna cry . h8 all the bs truly. and I'm so tired of all the games
2026-09-02 16:55:24
0
desperatebeauty_priv
desperateBeauty :
that's insane reasoning. you don't claim your body by destroying it - you claim it by nurturing it, for yourself. this is just self-destruction with a lame excuse.
2026-08-31 14:34:06
85
smallsae
Peach :
Cigarette is actually just starvation aesthetic it’s not rebellion
2026-09-01 05:01:44
76
ghonchos
ghonchos :
Ain’t that fucking sad?
2026-08-31 03:01:02
98
angelface3305
angelface :
this blew my mind. but as someone who works a lot with cancer and copd patients, calling the effects of smoking "damage" almost sounds like a euphemism. it's too gentle. having an extremely painful and fatal disease is the worst of any body horror. if you needed a sign to quit, please take this as a sign.
2026-09-01 18:27:46
5
barrenaronofsky
God :
This has to be rage bait, you are too intelligent to put a take like this out into the world and omit one of the primary drivers behind the resurgence of smoking. The current beauty standard values thinness above all else and smoking is a tried and true appetite suppressant. Everyone is emulating the late 90s early 2000s extreme thinness, the conformity they are chasing is rooted in having as little body fat as possible.
2026-09-01 06:13:58
20
stephaniebeatriz
Stephanie Beatriz :
Big yikes. Would rather feel erotic than “hot” and it means a ton of people dont like what I’ve got AND THAT’S FINE I’M NOT FOR EVERYONEEEEE
2026-08-31 16:22:42
66
leaahhrosee
Leah rosè :
Idk guys maybe it’s just addiction
2026-09-01 04:40:11
5
tayzk6
Tay ZK :
damaging your body to own the system? ok bro
2026-09-01 12:16:33
17
kacithesiren
Kaci The Siren :
Ah yes, the old cutting off your nose to spite your face.
2026-08-31 08:01:27
29
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