@ethantucker.rei: 1. People will call you crazy. Some of them will be people you care about, and you’ll have to let those relationships go to keep moving forward. 2. Efficiency matters more than hours. 8 great hours beats 12 mediocre ones. Maximize the time you put in. 3. Fear of increasing expenses will keep you small. Once you have proof your strategy works, go all in and increase the ad spend. 4. Get your systems in place and make sure they’re easy to teach before you delegate. If you skip this step, your business will fall apart the moment you hand things off. 5. Choose who you work with carefully. Energy is real, and picking the wrong partner can set you back further than you realize.