@startoverstrategy: Two people told me this week that my pricing was too high for them. And for the first time? It didn’t bother me. It has taken me years to get here, and I’m still learning how to price my service-based business appropriately. One of my business mentors has told me for years: Your ideal client is someone who can pay you. I resisted that because I had a very specific kind of person in mind when I pictured who I wanted to serve. But here’s what I’ve finally realized: My ideal client can absolutely be that person… AND they have to be able and willing to pay for the service I provide. Not everyone who needs your service is your client. Not everyone who loves your service can afford it. And that doesn’t mean your price is wrong. When we keep filling our schedules with small, low-paying jobs because we’re afraid to lose the work, we don’t leave much room for the higher-value clients and projects that can actually make the business sustainable. That’s scary when you need the money. I know. But if I’m going to build a business that actually pays my bills, I have to choose services that provide significant value, charge appropriately for them, and find the clients who can afford to pay for that value. That’s not taking advantage of people. That’s building a sustainable business. #StartOverStrategy #ServiceBasedBusiness #PricingStrategy #DivorcedFormerTradwife #WomenInBusiness

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2026-08-31 23:51:40

2026-09-02 17:45:22

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