I totally agree. Eat less and move more. We need to however, combat food addiction. A lot of us became food addicts very early on, and to un-learn it is very difficult. We became addicts because of the (cheap) processed food with the engineered flavors, and over designed kid friendly colors etc. So the moms shopping at whole foods are just trying to give their kid a chance with real, wholesome food, the way it was supposed to be.