@fbasu: What if your toothpaste was actually worth looking at? The aisle hasn't changed in 30, 40 years. Same tubes, same promises, nothing new since the 2000s. An AM and PM ritual instead, vitamin infused, nano hydroxyapatite to rebuild enamel. Comment "BRAND" below and I'll send you a link to my FREE webinar where I break down exactly how I'd build a brand like this from scratch.