@leogibson.mp4: If you’re a content creator you need to realise this… When you work with brands you are not just “making a video” you are helping them sell a product The purpose of a UGC/brand deal is simple to expose the brand to an audience who’ll hopefully buy their product This means you are not just a “content creator” you are a marketing asset. So charge like one. 99% of creators are not getting the money equivalent to the value they are providing brands And that’s no one’s fault. It’s simply just a lack of education. So if you’re a creating working with brands, charge your worth. Follow @leogibson.mp4 for more