@creativebyindonesia: What started as a local soto business in 2002 has grown into 88 outlets across Indonesia, and now, SSB Hj. Hesti is taking its signature Soto Boyolali beyond borders. SSB Hj. Hesti is set to open its first permanent outlet in Madinah. Beyond serving soto, the expansion reflects a bigger ambition, introducing Indonesian culinary heritage to a global audience, one bowl at a time. From local roots to a global table, this is another story of Indonesian creativity going places. Follow @creativebyindonesia for more stories of Indonesia going global.

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Tuesday 01 September 2026 06:50:23 GMT