@davidthesalesangel: Most businesses don’t need more leads. They need to get better at converting the ones they already have. And one of the biggest mistakes I see is relying too heavily on automation. Automation is useful. Email is useful. LinkedIn DMs are useful. But none of them replace the human element. If I was ranking the best ways to turn an enquiry into an actual conversation right now… Phone + SMS is still S-Tier. Why? Because the phone is the fastest activator. You can create more conversations, get answers faster and handle far more volume in a shorter period of time. Then SMS supports it. Not with: “Just checking in…” “Just following up…” “Did you get my last message?” Those messages aren’t a follow-up strategy. They normally just become annoying. The best systems combine the two. Call. Message. Create a reason to respond. Continue the conversation. Then use email, calendar invites and automation around that process to support it. AI will keep getting better. Automation will keep getting better. But right now, I wouldn’t be trying to automate the human element out of your sales process. I’d be using automation to make your humans more effective. The goal isn’t more follow-up. It’s more conversations.
