@petlabco: PetLabCo's Probiotic Chew. is the ONLY probiotic soft chew ever shown to increase beneficial gut bacteria in a clinical trial published in a peer reviewed journal. And that is incredibly hard to do. Why does this matter? Because supporting your dog's good gut bacteria can have wide-ranging benefits - more consistent stools, a healthier coat, a stronger immune response, and yes… less itching. If you have an itchy dog - this is where to start. 🐶