@orenmeetsworld: Brand positioning 101 Positioning against: taking an exiting category and presenting a better alternative for a big subsection of customers Price positioning: offering lower priced alternatives at the expense of something core Customer positioning: Having your brand reflect something about the consumers identity
Every brand has an angle whether they choose it on purpose or not. The ones on this list picked theirs. Most brands never do, and by default end up positioned as the safe, forgettable option nobody has a reason to pick.
2026-09-18 11:22:27
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Andy Bluejeans :
Gassier than others.
2026-09-01 17:36:10
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Lillamb1000 :
Good question at the end
2026-09-04 18:41:24
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ALTER :
more serious about being better then they were before
2026-09-01 14:40:12
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