@brandoblends: The return of new clients that you get per hour you spend, driving to and from these locations, walking around finding people, time you spend conversating, without having any proof of the problem you solve is NOTHING. By creating content that speaks to a specific client you gain much more trust than just speaking to someone and giving them your “word” that you are better than their current barber. Giving discounts or free cuts instantly drops your credibility for what you can do for that person and you attract clients that are cheap and always want discounts or even worse take advantage of that free/discounted service and never come back. It seems harder to learn the skill of content creating but it is far more valuable than passing out cards and hoping those people trust you from your word.