@toddcollinsofficial: Likes feel good. Sends grow reach. When someone shares your post with a friend, your content didn’t just get noticed—it meant something. Check Sends Per Reach in your Insights, then create more of what people can’t help but pass along. Save this, check your numbers, and stop chasing vanity metrics. #InstagramGrowth #ContentStrategy #SocialMediaTips #instagrammarketing