@trendifolk_: 20 years of Leo Messi, closed out like a bar tab. 🐐🔴 Michelob ULTRA just proved marketing doesn't need to shout to hit hard. "Tab Closed" turns Messi's entire World Cup journey — every goal, every trophy, every heartbreak — into a literal bar receipt. Simple concept, executed at a level most brands can only dream of. Developed by Wieden+Kennedy NY, directed by Zak DeLange, and it didn't stop at the screen — Times Square billboard, a mural in Queens. Full-court press on a single idea. This is the difference between a campaign and a moment. 📍 Save this for your next "great marketing" deck. #branding #marketing #advertising

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Wednesday 02 September 2026 02:27:55 GMT