@zegna: ELEGANCE IS RESEARCH Behind every tailor's stitch lies measurement: exact geometry, careful reasoning, decades of tests on fibre and cloth, the science of ergonomics. Across the years, Zegna has helped shape the language and the science of tailoring – has helped define Su Misura long before the phrase existed. Elegance, in this telling, is not intuition. It is research. #ZEGNASuMisura