I think Apple will, as it always has, wait for the imminent AI crash then scoop up the best pieces and rename them. I’ve had no doubt that if AI was really going to pan out, Apple would have been in the trenches. Instead, they’ve avoided the messy part, and will be ready to grab the bits that actually work.
2026-09-02 14:10:45
1792
Rowdy Brooks :
I don’t use AI daily but I do use my iPhone and MacBook daily. Maybe being hardware focused isn’t bad?
2026-09-02 15:07:54
848
AndrossGuile :
For me Apple failed successfully. All of their main competitors are in too deep on AI and will be crippled or killed in its bust. While Apple having more money than god will invest in the future and cherry pick the winners.
2026-09-02 14:54:51
706
justin case :
you sound like her
2026-09-02 16:02:47
173
CFster :
And he’s a Trump bootlicker. Very disappointing.
2026-09-02 19:07:18
26
Alex Chmiel :
They picked an engineer to lead the company I’m very excited
2026-09-02 18:59:10
168
Ds St :
Yes, but then back in 2024 nobody was expecting that apple hardware is soooooodammmm goood in running AI so they lower Mac mini in ram because of„shortages” but reality show it was just to good for this low € and what we can see now is continuing exploiting ppl no to get to much memory because they will run local llms so yheah jobs $$$$$$ it their ♥️
2026-09-02 23:13:04
0
Father Nature :
Smart and useful video. I put every cent I had in Apple in 1992. I’m rich on Apple.
2026-09-02 23:13:53
0
✨ lyric 💫 :
My son just got a job as a mechanical engineer for Apple. He’s super stoked for an ME guy. Who the heck wants more AI anyway? AI CEOs. We need more exciting hardware 💯 ! 🍎 There was no evolution in the Tim Cook era.
2026-09-02 19:13:45
30
Planet Positivity Central :
When the A.I. Bubble bursts, Apple will be the genius left standing (while most big A.I. invested companies will crash & burn & a few will survive & thrive).
2026-09-02 18:55:55
62
erik preston :
as long has he has a vision. tim cook was good at making money but terrible at being a visionary like jobs was.
2026-09-02 23:16:40
0
moop2000 :
Apple is rarely first, but they do their implementation better and easier to use.
2026-09-02 15:32:46
72
off-peak𓅓 :
the future is nottt chatbots
2026-09-02 20:57:50
11
Haris :
apple backed off early from the insanity called the ai race is and the shitshow it's gonna cause when ai infrastructure spending on credit bubble bursts
2026-09-02 14:02:49
267
Ginger Hill :
To me where we are at this moment, and the fact that he is a Steve Jobs guy is exactly the reason to have him and roll
2026-09-02 23:23:40
0
Jovian :
While ai chatbots are all the rage they’re going to need a device to load on. That’s Apple’s future. All software yields to hardware.
2026-09-02 16:32:01
68
Dutchy den Hollander :
Good. Hopefully back to the real Apple (hopefully)
2026-09-02 23:11:33
0
🎲 🍒 :
Apple is a product, hardware company. No need for AI.
2026-09-02 20:03:07
53
Post :
My guess is Apple will deliver the first serious iPhone which will run local models good enough for mobile use. Fits perfectly in their privacy vision.
2026-09-02 17:50:26
13
Lakota Engineer :
If you aren't going to win a race that costs $trillions, save your money.
2026-09-02 14:12:46
24
612Media :
I’m just ready for Apple to really start pushing the envelope again… I remember how ahead of their competition they used to be and now it feels like they’re behind except for their Mac’s.
2026-09-02 18:22:36
23
MateoFrancis :
AI won’t be useful for Apple until you can run a model locally.
2026-09-02 17:34:47
57
👁️⃤ ѭ| :
You are the best tech reporter, please stay independent, we will fund you
2026-09-02 15:13:29
16
enzo.nostromo :
Tim Cook lowkey ruined Apple, and it’s not talked about enough
2026-09-02 20:13:41
9
IDontDoWork :
Apple running ai locally on their phones (for most processes) is what’s gonna win them the ai race
2026-09-02 18:38:52
8
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