@zendrop: Don’t build your e-commerce business around repeat purchases that haven’t happened yet. Early on, focus on one thing: profitable first-customer acquisition. Analyze LTV and cohort data—especially in beauty or supplements—but don’t rely on future purchases to make today’s ad spend work. Customers see thousands of ads every day. Give them a reason to remember you, but build a business that works even if they don’t come back. Watch the full interview with Davie Fogarty on The Jared Goetz Podcast: https://youtu.be/_PQcy630bKc?si=R65CELlzQDHsHzlq #ecommerce #entrepreneurship #mediabuying #customeracquisition #ltv #ecommercetips #dropshipping #jaredgoetzpodcast