@tooscaredtodo: STORYTIME We started planning Too Scared To Do in December. We had plenty of meetinggsss. PLENNTTYYYYY. We outlined what we wanted to do - shoot content, build a brand manual, create strategy. Then, at some point, we stopped talking about it. We knew what we wanted to do, but we were launching with our mouths. 😂 Eventually, we realised that somewhere under all the planning was a quiet fear: What if this doesn’t matter to anyone? So, we decided to try anyway. We bootstrapped and finally shot our content in May. And you’d think that meant we were ready to launch, abi? Wrong. For months, we had been saying content was what was delaying us. Then we finally had the content… and still didn’t launch. We started overthinking again. Finding new reasons to wait. Fear is sneaky like that. You solve one problem, and it finds another reason to keep you where you are. Eventually, we decided to try regardless, and that’s why you’re reading this post now. So when we say we understand the hold fear can have on you, we’re not speaking from a distance. We know what it feels like to want something badly and still be the one standing in your own way. What’s standing in your way? Tell us and let’s have a conversation.❤️ #tooscaredtodo #WeDidIt #doingitanyway

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Wednesday 02 September 2026 17:12:56 GMT