@lindeesha: I will DIE on this hill: content creators and influencers are NOT the same job. An influencer’s value is largely in their audience. A content creator’s value is in their ability to: • develop a concept • write a hook • sell without sounding like they’re selling • act/direct themselves • light + frame a shot • capture B-roll • edit • understand retention • understand paid ads • take feedback from a brand • make 7 versions of the same sentence without losing their mind 😂 You can have 500 followers and be an incredible content creator. You can have 500,000 followers and have absolutely no idea how to make an ad that converts. Both are valuable. They are just NOT interchangeable. And brands treating UGC like “just make a little TikTok” is exactly why creator rates are all over the place. I said what I said. 👀 Content creators: agree or am I dying alone on this hill? #UGCCreator #UGCCommunity #ContentCreator #UGCTips #CreatorEconomy

Life by Lindy

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Wednesday 02 September 2026 19:37:22 GMT